By definition, links that were marked with nofollow provided no organic benefit.




Of course, many people in the SEO community would say Google does look at nofollowed links.

But Google’s official word was that nofollowed links were not included in any link authority algorithm.

A little while ago, Google expanded its link mark-up beyond nofollow.

Google introduced two new mark-ups: sponsored and user-generated content.

You can read more about these mark-ups from Google Seach Central’s documentation.

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It is unknown how these new mark-ups are used in the algorithm, but anecdotal evidence suggests that they are being used.

So the answer to the original question is yes, you can offer a discount or other item of value to obtain a link.

But if the link you obtain doesn’t specify that it is sponsored, you may get your site in hot water.

For most of us, the risk is not worth the benefit.